Technical guide · Innovation

Innovation Maturity — Oslo

The capacity to innovate systematically, measured across 6 dimensions by the international standard of the Oslo Manual (OECD).

View the model page

01 · The problemWhat this assessment solves

Is there a budget for innovation? Anyone formally responsible? A strategy that truly guides decisions and a process to turn ideas into new products, processes, and business models?

Most answer vaguely: there are isolated initiatives and occasional efforts, but no system connecting innovative intent to measurable results.

02 · What it isWhat the model is

It measures systematic innovation capability across 6 dimensions and 75 questions, with a score by dimension and an overall maturity level, analysis, and an action plan.

It uses the international standard of the Oslo Manual (OECD) and distinguishes intent from execution — those who have a strategy from those who actually innovate.

03 · The scaleThe 5 maturity levels

Each dimension — and the organization as a whole — is placed at one of these levels, always with a color, number, and name.

1
Initial

No innovation practice is structured. Initiatives happen entirely ad hoc, with no process, budget, owners, or metrics; the organization responds to opportunities reactively and sporadically.

2
Adopting

The organization recognizes the importance of innovation and experiments with occasional initiatives, but without consistency. There is some informal budget, isolated training efforts, and embryonic processes, with no coordination across areas.

3
Structured

Innovation practices are formalized in critical areas: there is a documented strategy, dedicated budget, defined processes, and basic metrics. Innovation begins to be integrated into the organizational strategy.

4
Advanced

Innovation is a real strategic priority: there is innovation governance, dedicated teams, active external partnerships, data-driven decisions, and systematic measurement of results. The organization innovates in a coordinated way.

5
Benchmark

The organization is a benchmark for innovation in the sector: it operates an open innovation model, co-creates with the ecosystem, influences public policy, has world-class R&D, and has a genuinely rooted culture of experimentation.

04 · The structureWhat the assessment evaluates

No critical area is left out. Each dimension brings together the themes evaluated by the assessment.

Innovation Concept

The four types of innovation in the Oslo Manual: product, process, marketing, and organizational.

ProductProcessMarketingOrganizational

Innovation Measures

How the organization plans, executes, and measures innovation investments and impacts.

InvestmentsImplemented resultsEconomic and social impacts

Factors Affecting Innovation

Internal and external factors that influence the propensity and capacity to innovate.

ResourcesCultureRegulatory environmentMarket dynamics

Innovation Cooperation & Networks

Cooperation with universities, institutes, and companies as a lever for innovation.

Universities and institutesCompaniesSector networks

Innovation Policies

Formal policies, internal and external incentives, and R&D support.

Internal incentivesTax and financial incentivesR&D support

Innovation Capabilities

Competencies, leadership, technology, and culture that sustain innovation over the long term.

CompetenciesLeadershipEnabling technologyCulture of experimentation

05 · HighlightsWhy apply this assessment

A complete view of innovation capability6 dimensions and 13 themes: not just whether the organization innovates, but whether it sustains and scales it.
Separates intent from executionDistinguishes those who have an innovation strategy from those who actually execute it.
Data-driven prioritizationScores by dimension and theme show where to concentrate efforts.
A basis for measurable progressApplied in cycles, it measures the real impact of innovation programs.

06 · AudienceWho it's for

Innovation directors and managersTo assess current maturity and build an evolution roadmap based on real gaps.
C-level and boards of directorsTo understand whether the structural conditions exist to turn innovation into an advantage.
R&D and digital transformation teamsTo see where technical capabilities exist but the organizational conditions are missing.

07 · How to applyFrom questionnaire to plan

There are 75 questions organized into 6 dimensions and 13 themes, all mandatory — answer based on your current reality.

In minutes you receive an overall score, by dimension and by theme, the maturity level, and an analysis with prioritized gaps and an initial action plan.

08 · ReferencesBased on international standards

Oslo Manual · OECD

In practiceWhat the assessment reveals

A consumer goods manufacturer (1,200 people) had accumulated R&D projects with no commercial results: the budget existed and the team was capable, but launches weren’t reaching the market.

What was missing was a system to carry ideas all the way to the market.

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