The Business Excellence Model (MEG) is a fundamental tool for evaluating and improving the maturity of management practices within an organization. This article explores the main criteria of MEG, providing a detailed view of how to apply this model to achieve excellence in business management.
Assess Your Maturity with MEG Now
1. Leadership
1.1 Formulating and Communicating the Mission
This criterion focuses on analyzing the exercise of leadership by the company’s managers. It evaluates the formulation and communication of the mission to employees, ensuring that everyone understands and aligns with the organization’s strategic objectives.
1.2 Encouraging Ethical Behavior
Managers should encourage and ensure ethical behavior in the company’s internal and external relations. This includes implementing clear policies and promoting a culture of integrity.
1.3 Analyzing Company Performance
Managers conduct an analysis of the company’s performance by evaluating goals and objectives in different areas, such as finance, production, sales, customers, employees, and suppliers. Continuous evaluation helps identify areas for improvement and promotes innovation.
1.4 Sharing Information
It is essential that managers share relevant information, such as goals, objectives, strategies, and results, with employees. This fosters a sense of belonging and alignment with the organization’s common objectives.
1.5 Managerial Development
Managers should invest in their own managerial development through courses, workshops, events, and exchanges. Applying the acquired knowledge is crucial for effective company management.
1.6 Promoting Innovation
The company should seek information to identify innovation opportunities from both external sources (universities, research centers, associations, virtual networks, customers, and suppliers) and internally, encouraging employees to present ideas.
2. Strategies
2.1 Defining and Communicating the Vision of the Future
The company’s vision, which establishes its aspirations and future objectives, should be clearly defined and communicated to employees, ensuring alignment and commitment to the organization’s strategic direction.
2.2 Formulating Strategies
Strategies should be defined to fulfill the current mission and achieve future objectives established in the vision, considering the analysis of internal and external information, such as market, customers, suppliers, and internal resources.
2.3 Setting Indicators and Goals
The company should establish indicators and goals for each of its strategies, ensuring the quantitative measurement of progress and success in implementing these strategies, and communicating these indicators and goals to employees.
2.4 Action Plans
Defining and implementing action plans are essential to achieve the goals established in the strategies, including defining responsibilities, deadlines, and control mechanisms.
2.5 Alignment with the Vision of the Future
Strategies should be aligned and integrated with the organization’s Vision of the Future, ensuring cohesion and focus on long-term objectives.
2.6 Reviewing Strategies
The company should evaluate and review its strategies to ensure their continuous relevance and effectiveness in the context of market and internal changes.
3. Customers
3.1 Identifying Needs and Segmentation
The company should group customers and identify their needs and expectations using specific criteria to develop products and services that meet these segments.
3.2 Promoting Products and Services
Promotion should be targeted, using communication channels appropriate for each customer group, ensuring the effectiveness of marketing campaigns.
3.3 Handling Complaints
Effective management of customer complaints is crucial to ensure proper problem resolution and to guarantee customer satisfaction and loyalty.
3.4 Evaluating Satisfaction
The company should regularly evaluate customer satisfaction, using this information to identify improvement opportunities.
3.5 Using Customer Information
Information obtained from customers should be analyzed and used to enhance loyalty among existing customers and develop strategies to attract new customers.
3.6 Managing Customer Relationships
The company should promote a positive and lasting experience for customers, effectively managing relationships with them.
4. Society
4.1 Compliance with Legal Requirements
The company should ensure continuous knowledge and updating of legal requirements, including environmental aspects, to guarantee ethical and responsible performance.
4.2 Managing Environmental Impacts
The company should identify and manage the negative environmental impacts of its activities, implementing measures to minimize these impacts.
4.3 Community Commitment
The company should demonstrate its commitment to the community through social actions or projects, also involving employees.
4.4 Evaluating Environmental Impact
Evaluating and managing the environmental impact of products and services throughout their life cycle is essential for sustainability.
4.5 Compliance with Environmental Regulations
The company should ensure compliance with environmental regulations and laws in its operations.
4.6 Involvement in Social Projects
The company should promote and support the voluntary involvement of its managers and employees in social projects.
5. Knowledge
5.1 Organizing and Providing Information
The company should define, organize, and provide the necessary information for planning, executing, and analyzing activities.
5.2 Sharing Knowledge
Promoting the sharing of knowledge among employees is essential for disseminating experiences and learnings.
5.3 Continuous Improvement
The company should promote the continuous improvement of its management practices by incorporating internal and external learnings.
5.4 Using Comparative Information
Obtaining and using comparative market information is essential for analyzing performance and promoting improvements.
5.5 Disseminating and Applying Knowledge
The company should ensure that the knowledge acquired by employees is disseminated and applied in daily activities.
5.6 Information Systems
Using information systems to manage and optimize the flow of necessary information is crucial for decision-making.
6. People
6.1 Defining Roles and Responsibilities
The company should clearly define and communicate the roles and responsibilities of each position, promoting synergy in teamwork.
6.2 Selection Process
The selection process should align with defined standards and specific requirements of each role.
6.3 Continuous Training
The company should ensure continuous training for employees, aligning development with strategic objectives.
6.4 Managing Risks and Hazards
Identifying and managing health and safety risks and hazards in the workplace is essential to protect employees.
6.5 Employee Well-being and Satisfaction
The company should implement actions to promote employee well-being and satisfaction, considering various factors.
6.6 Equal Opportunities
The company should ensure equal opportunities and diversity among employees in all roles and levels.
7. Processes
7.1 Executing Processes
The company should ensure that its main business processes are executed in a standardized and documented manner.
7.2 Controlling Processes
Using standards, indicators, and goals is essential for effective process control.
7.3 Selecting and Evaluating Suppliers
The company should establish clear criteria for selecting and continuously evaluating suppliers.
7.4 Financial Management
The company should manage and control its finances effectively, using tools such as cash flow and budgeting.
7.5 Applying BPM
The company should apply BPM principles to optimize and integrate its management processes.
7.6 Supporting Processes
Supporting processes in the company’s departments should be structured and managed to ensure operational efficiency.
8. Results
8.1 Customer Satisfaction
The company should evaluate and monitor customer satisfaction over time, identifying trends.
8.2 Customer Complaints
The company should evaluate and monitor customer complaints, identifying trends over time.
8.3 Employee Training Impact
The company should monitor the impact of training provided to employees and identify trends.
8.4 Workplace Accidents
The company should monitor and analyze the occurrence of workplace accidents, identifying trends.
8.5 Work Productivity
The company should measure work productivity, identifying trends over time.
8.6 Profit Margin
The company should evaluate and monitor the profit margin, identifying trends over the past three years.
The MEG provides a robust framework for the continuous evaluation and improvement of business management, promoting excellence and organizational competitiveness. Implementing this model can be a significant differentiator for companies seeking superior performance in all areas of operation.
Assess Your Maturity with MEG Now
